Pam Mammarella

Vice President of Marketing & Government Affairs

Pam Mammarella is a results-driven executive with a strong track record of leading marketing strategy, communications and high performance teams. She has been with NewCourtland since 1996. In her position as Vice President of Marketing & Government Affairs and a member of the senior management team, she is responsible for strategic planning, communication, marketing, public and government relations and recruitment for NewCourtland. In addition, she is the founder of NewCourtland's Comfort & Joy™ program, an award-winning arts and cultural program.

Under her direction, NewCourtland increased their brand awareness and established integrated marketing practices for both recruitment and census development resulting in consistently high census and industry low vacancy rates for nurses. In addition, Ms. Mammarella is responsible for employee communication.

During her first year with the organization, Ms. Mammarella designed and implemented the Comfort & Joy™ program, an arts and cultural program often containing an intergenerational component. Comfort & Joy™ delivers entertainment, arts and cultural programming for thousands residents in the NewCourtland Network.

Since its inception, the Comfort & Joy™ program has won one international award, nine national awards and seven regional awards. Award highlights include: The Art-Reach Commitment to Cultural Access Award (2007); The PANPHA Distinguished Service Award for Innovation of the Year for "Philadelphia Stories: Through the Ages" (2006); The American Society on Aging Award for Innovation and Quality in Healthcare and Aging for the Comfort & Joy™ Celebrating Intergenerational Artistic Achievement Exhibit (2004); The Generations United Leadership Award for Outstanding Support of Intergenerational Programs (2003); The Public Relations Society of America, Philadelphia Chapter, Second Place Pepperpot Award for Single Piece Communications for the Comfort & Joy™ Celebrating Intergenerational Artistic Achievement Exhibit, Media/Press Kit (2003); PANPHA Distinguished Service Award for Innovation of the Year for the Golden Eagle Scout Program (2003); The American Association for Homes and Services for the Aging (AAHSA) Award for Innovation of the Year for the Golden Eagle Scout Program (2003); and The American Society on Aging Healthcare and Aging Award for Innovation and Quality in Managing Chronic Disease for the Voices of Ages Intergenerational Choir (2002).

Prior to joining NewCourtland, Ms. Mammarella worked in the corporate and media-arts communications field for more than fifteen years. Her background includes the position of National Sales Manager for an employee benefits communication company, new product development and production for an advertising firm, film and video development and production.

Ms. Mammarella received her Bachelor of Arts with honors in Media Arts from Temple University. She is a past Board Member of Center in the Park, a member of the Philadelphia Partnership for Long-Term Care Committee, a member of the Pennsylvania Intra-Governmental Council on Long Term Care - Emerging Issues Work Group, a past Advisory Council Member of Reading Buddies, an Advisory Board Member of the Esther M. Klein Art Gallery, a member of Art-Reach's 20th Anniversary Honorary Committee, a Steering Committee member for the Pennsylvania Governor's Conference for Women and a former Childcare Matters Public Policy Advisory Committee Member. Additionally, Ms. Mammarella is a member of The Philadelphia Independent Film and Video Association and The National Arbor Day Society. In 2005 Ms. Mammarella was invited to sit on the International Longevity Center's Panel of Experts to make recommendations for the White House Conference on Aging. In 2006 she was presented with one of the Philadelphia 76ers "Hometown Hero: In the Spirit of Alex Scott" Awards.